Awareness is not the same as interest
More stations are adding HD Radio transmission equipment and multicast streams. Many stations continue to air the “HD Radio: Discover It!” spots provided by the HD Digital Radio Alliance as part of its on-air campaign to promote the technology. According to an Arbitron study, the effort is having a positive effect on awareness.
Arbitron surveyed radio listeners 12+ in January 2006 and again in January 2007. When asked if they had heard or read anything recently about HD Radio, the 2006 results showed that 14 percent of listeners knew about HD Radio. In 2007, the same question resulted in 26 percent of radio listeners saying they were aware of HD Radio.
So now that awareness has risen, does this translate into a greater listener interest in HD Radio? Unfortunately, no. The responses lean to more than 2/3 of the respondents not having any interest in HD Radio. It seems that the consumer awareness campaign needs to shift into a consumer interest campaign.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994