Westlake Village, CA - Mar 2, 2010 - Blue Microphones has implemented a hybrid of factory representatives and independent rep firms to manage its sales in the field. Ben Thompkins and Jonathan von Retzell will be responsible for the western and central territories respectively as technical sales representatives (TSR). In addition, Blue has hired New York-based Danny Garcia as the eastern regional TSR. As company employees, this team of TSRs will oversee sales as well as provide professional technical assistance within their territories.

To enhance the roles of its TSR's, Blue has hired three independent sales rep firms. Located near West Palm Beach, Meyer Marketing will be responsible for the state of Florida and Puerto Rico. Benchmark Audio Sales will represent Blue in New England and Dallas-based Marketing Concepts will cover Texas, Oklahoma, Louisiana and Arkansas.