Products & Newsletters
Sign Off: Women's Radio Usage
In 2011 Alan Burns & Associates conducted a survey of women 15-54 who listen to AC and Top 40 analyzing their attitudes toward radio and new media, what strengths radio can maximize, how new media affects radio, and more. Here are some of the highlights.
30.6%
Respondents who were listening to radio more in the last year because they said "radio gets me."
85.6%
Respondents who had radios in their car.
Other media in the car:
CD . . . . 69.6%
iPod . . . . 34.1%
satellite radio . . . . 12.8%
TV . . . . 3%
HD Radio . . . . 2.7%
laptop . . . . 2.4%
92.2%
Respondents who own a cell phone.
79.2% laptop
55.3% iPod
12.8% satellite radio (car)
8.1% iPad
How Women Use Media
| . | Rarely/ Never | Monthly | Weekly | Daily | Daily TSL |
| Watch TV on TV | 4% | 2% | 9% | 85% | 4:30 |
| Listen to radio on radio | 3% | 3% | 15% | 80% | 2:00 |
| Check | 15% | 6% | 12% | 68% | 1:45 |
| LIsten to stored music files | 20% | 10% | 23% | 47% | 1:15 |
| Watch videos online | 18% | 20% | 31% | 31% | :45 |
| Non-Radio music streams | 40% | 20% | 19% | 20% | :30 |
| AM/FM online | 46% | 20% | 16% | 18% | :30 |
| Radio station website | 46% | 27% | 17% | 10% | :15 |
| Radio station Facebook page | 66% | 16% | 10% | 8% | :15 |
| AM/FM on phone | 77% | 8% | 8% | 7% | :15 |
| Radio (on radio, online, phone) | . | . | . | . | 2:45 |
Why Women Listen to Radio
A. Listen to escape or improve mood
B. Listen to hear my favorite songs
C. Listen to hear current today’s hits
D. Listen to hear songs from the past
E. Listen because some people are entertaining
F. Listen to find out what’s popular
G. Listen to find out what’s going on
H. Listen because i like the contests and games
I. Listen to hear fun and funny stuff in the a.m.
J. I listen often at home
K. I rarely hear a song that is new to me
L. I listen to radio often at work
M. Wish stations would stop playing contests
Media Familiarity
| Streaming Platform | Knows About | Uses |
| YouTube | 71% | 92.5% |
| Pandora | 50% | 77.6% |
| Rhapsody | 20.6% | 73.5% |
| AOL Music | 18.2% | 54.5% |
| HD Radio | 4.5% | 31.4% |
| Playlist.com | 10.7% | 28% |
| iHeartRadio | 8.9% | 25.7% |
Source: Alan Burns and Associates, "Here She Comes 2011: Insights into Women, Radio and New Media." Women 15-54, AC and Top 40 Listeners, N=2,020, June 17 - June 30, 2011.
Read the entire survey. Login required.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
Milestones From Radio's Past
The history of radio broadcasting extends beyond the work of a few famous inventors.
Digital Edition
Each Issue as a Digital Edition
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
NWS XML/Atom Feed for CAP Messages
The feed provides feeds for all US states and territories.
Wallpaper Calendar
Radio 2013 Calendar Wallpaper
Need a calendar for your computer desktop? Use one of ours.
The Wire
A virtual press conference
Information from manufacturers and associations about industry news, products, technology and business announcements.
Current Issue
CKUA Makes an Epic Move
After 57 years in the same building, CKUA was ready for a move. But it hasn't forgotten its history.
Browse Back Issues
[an error occurred while processing this directive]Also in the June Issue
Sections
