Sample and Hold: Media Monitors' Spot Ten 2010
Media Monitors has released the 2010 Radio Spot Ten showing the leaders in radio advertising in the last year. Little has changed in the rankings since 2009, although Media Monitors chose to include the HD Digital Radio Alliance this year. Last year they were omitted because the ads are not revenue-generating ads. The Alliance spots run in unsold inventory.
Geico held on to the #1 rank, running 350K more ads than last year. The Home Depot remained at #2 with 250K more spots. McDonald's and Verizon stayed at #3 and #4, while the HD Digital Radio Alliance took the #5 rank. Last year the #5 spot was held by AT&T, pushed to #8 this year. The Alliance bumped Autozone to #6, while Wal-Mart follwed at #7. Kohl's moved up a notch, replacing Safelite Autoglass at #9 and Subway nabbed #10.
While totals from 2008-2009 stayed level, Media Monitors expected in increase in 2010. They got it. Top 10 advertising spots went up 828,751 from 2009-2010. However, the 2010 total does include the noted HD Radio Alliance change, which probably contributed to the increase.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP