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Sample and Hold: Radio Listenership Increases
Arbitron released cumulative audience estimates for the 56 RADAR-rated networks. RADAR 108 estimates illustrate network radio's continued strong listener base. Compared to the Arbitron estimates from one year ago, network radio increased its weekly reach among persons aged 12 and older by more than 3.5 million listeners.
(March 2010) | (March 2011) | (x 1,000) | |||
(x1,000) | rating | (x1,000) | rating | ||
| Persons 12+ | |||||
| Adults 18+ | |||||
| Adults 35+ | |||||
| Adults 18-49 | |||||
| Adults 25-54 | |||||
Source: Arbitron
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