Most Popular Articles
Sample and Hold: Radio Leads in Engagement Factor
A recently released Knowledge Networks analysis explored the simultaneous media usage of major media by 18-34 and 35-49 year old adults. Its findings underscore the personal relationship radio has with its listeners. While people do many different things while listening to radio, using other media isn't often one of them.
Radio listening has the most focused attention of the major media. About two of every three minutes an 18-34 adult spends with the Internet is also spent with other media, while only about 2.6 out of 10 minutes of radio listening time is shared with other media. That means that about 75 percent of time spent listening to radio is spent just with radio, not with any other media.
Source: Knowledge Networks and the MultiMedia Mentor research program July 21, 2011, based on Fall 2010 data set, encompassing more than 2,500 interviews.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the January Issue
- Trends in Technology: AES-X210, The "Missing Piece" of AES67?
- FCC Proposes Online Publc File Rules for Radio
- RF Engineering: Licensing AM Stations Using Method of Moments
- Field Report: Zoom H6