Media in the Lives of 8- to 18-year-olds


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Sign Off, April 2010

A national survey by the Kaiser Family Foundation found that teens and children are spending more time with media, as nearly 24-hour access is available. Further, 20 percent of young people’s media consumption occurs on mobile devices. Take a look at these statistics to see how radio, and similarly connected music and audio, fared against other media devices among 8- to 18-year-olds. To read the full report, download the pdf at www.kff.org/entmedia/mh012010pkg.cfm.

Total media consumed by platform

Total media consumed by platform


Music listening by platform

Music listening by platform


Mobile media ownership over time

Mobile media ownership over time


Media Budget: Proportion of time spent with media

Media Budget: Proportion of time spent with media


Changes in media usage 2004-2009 (in minutes/day)

Changes in media usage 2004-2009 (in minutes/day)


20%

of young people listened to radio on their computers in 2009. 81% watched videos, 62% downloaded music, 48% watched TV shows and 36% created their own character or pet.

bubble chart

2:31


Amount of time in hours young people spent listening to music on a typical day in 2009. This number has jumped from 1:48 in 1999 and 1:44 in 2004. Total media exposure in 2009 was 10:45.








Source: Generation M2: Media in the Lives of 8- to 18-Year-Olds, Kaiser Family Foundation.




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