Sample and Hold: Media Usage in Car


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Source: Vision Critical. Click image to enlarge.

Source: Vision Critical


A three-country online survey conducted by Vision Critical outlined the beginning of important changes to in-car media usage, many of which have a potential impact on radio. Vision Critical states, "Broadcast radio remains by far the most common media used in the car, followed by CDs or cassettes. However, the survey of 4,020 adult online consumers in the United States, Britain and Canada also shows that that change is on its way with the growing use of personal digital music in the car. Several major auto companies are building and promoting new technologies to put online media entertainment inside the car. This prospect is generating interest among drivers in all three countries. More than half of respondents who spend a minimum of 15 minutes a day in their cars express interest in new technologies that would bring access to online music radio services or on-demand playlists of music, news talk, and entertainment into the car."




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