Sample and Hold

Don't be anti-social

Social networking. Huge buzzwords, everyone's doing it. Well, 67 percent are doing it anyway. According to Jacobs Media's Tech Survey V for 2009, two-thirds of people surveyed visit and/or have profiles on social networking sites, up from 57 percent in last year's poll. Women, fans of alternative and active/mainstream rock, and 18-34-year-olds are the most avid social networkers. In fact, 82 percent of alternative partisans use sites like MySpace and Facebook.

But a key finding in this study is how social networking has caught on among older demographics and classic rockers. More than half of those who listen to stations that specialize in the Rolling Stones, Led Zeppelin and Pink Floyd spend time on these social networking outlets.

Another big story in this research is Facebook. Among all respondents, 43 percent now visit or have built a profile on Facebook, compared to 38 percent for the long-time pioneer, MySpace. In fact, Facebook holds its lead among both genders, as well as the various age groups.

Source: Jacobs Media, Tech Survey V 2009.