Triton Digital Media Triton Engagement Labs

        Radio on FacebookJoin us on Facebook

Audience measurement

A testing ground for innovative audio applications and online integration that broadcasters can use to maximize listener engagement and advertiser revenue, Triton Engagement Labs will identify driving factors that influence audience engagement both on-air and online. By directly measuring the effect that promotions and initiatives have on listenership, Triton is able to tailor programs more closely to the individual needs of its clients. By integrating on-air and online promotions, stations are able to better measure engagement, and customize promotions and offers to their loyal listeners.

Do you have experience with this product? Share your comments below.

Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

Digital Edition

Each Issue as a Digital Edition

Read each issue online in our Digital Edition Format in your Web browser.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

National Public Radio

Building For The Future

Browse Back Issues

[an error occurred while processing this directive]