You might be wondering, "Video recorders? But this is radio." You're right. This is radio, but radio is much more than audio now. Radio in a way is one of the original social networks. Our personalities interact with the public all the time. We create events to bring listeners together. While we can't use video on the air, we can use it online.

There are lots of choices in consumer video cameras. Any of these will work to post content online, but remembering our audio roots, we looked for cameras that offer something more than the basic point-and-shoot with whatever audio can be obtained. Cost is certainly a factor, especially if several cameras will be deployed. Ease of use is important. But we also looked for some choices that provide better audio than the bargain-basement special, which includes high-quality stereo mics or an audio input.

It's easy to capture video of your station's events and post the coverage on your website or social networking sites. Basic free or inexpensive video editing software can clean things up to provide a new element to your station's content and new life to your station's image.