Helsinki - Aug 20, 2007 - Finnish radio automation company Airshift Media will release an upgrade to the Airshift Radio suite at the NAB Radio Show. Airshift Studio 1.0 was launched at the 2006 NAB Radio Show, and the company notes that the product has evolved through an open dialogue with its users.

The Airshift Studio 2.0 advanced playlist manager now serves cartstack and playlist approach to program production. A new music clock and scheduling feature, and an expansion on the range of keyboards and console interfacing possibilities enhance Airshift's functionality.

Airshift Radio 2.0 integrates with the Ericsson IPX brokerage system. The listeners' premium rate text messages provide additional content for the presenter and instant cash receipts for the station, leaving all administration with IPX.