Most people are still surprised when cell networks can't handle the ex tra load during emergencies. The reality is that cell phone networks are s witched (point-to-point) and were not designed to handle the loads put on them today. Even more alarming is the lack of awareness that wireless carr iers have the potential to further safeguard individuals and communities w ith the activation of a standard FM receiver chip that exists in most cell ular handsets today. FM chips are readily available for insertion into cel l phones and are used extensively outside the US. This means the carriers provide the service and offer the user an "\;a la carte"\; of serv ices without tying them up to a particular phone or cell service. This has resulted in more than 40 percent of the market using FM radio and receivi ng important data using the cell phone. As emergency communication channel s continue to receive close scrutiny\, the role of broadcasters will advan ce as the FM network infrastructure is considered to provide efficient and solid support for the vigorous delivery of time critical\, life-saving me ssages.<\;br>\;Presenter: Matthew Straeb\, Executive Vice President\, Global Security Systems
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