Since its inception\, digital radio broadcast technology has held the promise of media-rich visual user experiences and multimedia data transpor t. Digital radio data services have the capability to deliver new revenue streams to broadcasters. By enhancing digital radio broadcasts with synchr onized visual content and leveraging data and file transfer capabilities\, it is possible to present media-rich content to the user while creating u biquitous\, low-cost transport mediums for advertising and information on personal devices as well as public displays through electronic signage. Mu ltimedia enhanced radio services can provide direct revenue streams or may simply enhance the broadcaster's brand. The one-to-many nature\, low cost per data unit\, localized footprint\, and ubiquitous penetration of radio places radio broadcasting in an enviable position as a data service provi der. Digital media over radio creates a new\, exciting frontier for creati vity and innovation. The author will discuss the principals\, systems\, pr otocols and applications required to present graphical content through enh anced broadcast transmission and receiver platforms.<\;br>\;Presenter: Tim Anderson\, Manager of Strategic Market and Product Development\, Harr is
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