Two Philly Streamers Join Arbitron PPM Trial


        Radio on FacebookJoin us on Facebook

New York - Mar 18, 2002 - Two Philadelphia-area radio stations have begun encoding their Internet-streamed audio signals for the U.S. market trial of the Portable People Meter (PPM). WDEL-AM (1150) and WSTW-FM (93.7) are using separate Arbitron encoders to differentiate over-the-air audio from Internet-streamed audio. The distinct station identification codes - one for broadcast, one for the Internet - will allow the PPMs being carried by Philadelphia consumers to distinguish between exposure to the over-the-air signal and exposure to the Internet-streamed audio.

Arbitron endorses the streaming additions as a further demonstration of the concept that the PPM can accommodate the measurement of Webcast audiences.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

KBEM-FM: Revitalizing a Station, Reviving a School

Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology

Browse Back Issues

[an error occurred while processing this directive]