Media Rating Council Accredits 11 Additional Arbitron PPM Markets
Columbia, MD - Mar 31, 2011 - The Media Rating Council (MRC) has accredited the monthly average-quarter-hour radio ratings data produced by the Arbitron Portable People Meter radio ratings service in 11 additional markets: Atlanta; Cincinnati; Cleveland; Kansas City; Milwaukee-Racine; Philadelphia; Phoenix; Portland, OR; Salt Lake City-Ogden-Provo; St. Louis and Tampa-St. Petersburg-Clearwater. These 11 markets join Houston-Galveston; Minneapolis-St. Paul and Riverside-San Bernardino as accredited markets for Arbitron's PPM ratings service, bringing the total number of MRC-accredited PPM markets to 14.
MRC accreditation has been denied in the other 34 PPM markets based on the findings of the 2010 audits. These markets along with the 14 accredited markets will be audited again in 2011. Arbitron submits each of the 48 markets to annual audits.
The MRC has also accredited the PPM Analysis Tool. Designed specifically for monthly average-quarter-hour PPM data, the PPM Analysis Tool is a software application that provides standard audience analysis reports including rankers, trend reports and audience composition reports. The software also provides ability to analyze audience estimates based on customized demographics and dayparts.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP