Most Popular Articles
Accredited Houston PPM Moves Forward
New York - Jan 29, 2007 - In March 2006, Arbitron decided to wait until it received MRC accreditation for the PPM radio ratings service in Houston before it would discontinue the diaries and make the PPM the main radio ratings service in Houston. The Media Rating Council (MRC) has recently accredited the Portable People Meter (PPM) radio ratings data in Houston. With this accreditation, Arbitron now will meet with radio broadcasters, agencies and advertisers to determine a schedule for commercializing the electronic radio ratings service in Houston.
Arbitron is currently conducting a Winter 2007 survey in Houston using its standard diary methodology. It intends to complete that diary survey and deliver a full suite of ratings reports for the Winter 2007 survey in April.
MRC accreditation means that the Houston PPM radio ratings service delivers radio audience estimates that meet the MRC's Minimum Standards for Media Rating Research. Accreditation helps ensure that audience measurement products are "valid, reliable and effective."
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- Local Radio Spotlight: Koser Radio Group
- Trends in Technology: Streaming Audio Update
- Contest Rules Rewrite and EAS Issues
- Embedded Computing, With a Side of Pi
- Field Report: TASCAM US-366