Most Popular Articles
MRC Rejects PPM in Philly and NYC
New York - Mar 3, 2008 - In January, the Media Ratings Council (MRC) denied accreditation of the Aribitron Portable People Meter (PPM) system in Philadelphia and New York. The notice was revealed in Arbitron's annual filing with the SEC.
Arbitron attributes the decision to old field tests, and the ratings company is hopeful that data gathered from he field trials currently underway will convince the MRC to change its mind. Arbitron's current test has increased the sample size, which was one of the MRC's concerns. The MRC was created following a Congressional call in 1964 to establish standards for media ratings.
Arbitron has already delayed the PPM rollout in the planned markets.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Trends in Technology: HD Radio Transmission Update
- Franken FM Stations
- Wi-Fi on Wheels: The Connected Car
- Field Report: Yamaha MG10XU
- Transmitter Site Cleanup