Inside the Radio Network
The odds are good that at some point in your career one of your radio stations has taken programming from a national or regional radio network. In most cases, delivery of that programming has been via satellite. You connect a satellite receiver to a dish, audio and relay closures are available at the back, and you play the audio over the air using the relays to trigger your automation. But did you ever wonder what goes on at the network to get that audio to you?
The best way to illustrate the operation of network distribution is to describe each step in the process a network uses to get content to your station. Those steps include:
◊ Content creation
◊ Program contribution/ingest
◊ Content management/automation/audio routing
This is where it all begins, the programs your station runs from the network have to start somewhere. Some content is produced by the network itself, other content may be created by our content partners and distributed by the network. Dial Global has approximately 70 studios combined across our company. We have studios in our offices in New York, Los Angeles, Dallas, Denver, Seattle and Valencia, CA. Our content partners also have studios of their own, which amount to another 30-40 studios in use during a typical day. There's a good chance most of these studios are in use simultaneously creating some program that's being fed to our satellite uplink's 120 channels.
In addition, we have our sports programming (including the NFL, NCAA and the Olympics) broadcasts, each of which is a remote broadcast. The model used to produce a sporting event or any remote is not unlike that of a stand-alone radio station. The challenge is doing multiple remotes simultaneously. We broadcast all 64 NCAA basketball games at the front end of March Madness for example. That's a lot of simultaneous remotes. Imagine all of those games going on at the same time that reporters in Washington and the Middle East are about to go live on a top-of-the-hour newscast. Our ability to take in all of the feeds from the studios, partners and remote locations requires quite an elaborate array of connections to those locations, which leads to the next area, program contribution.
- continued on page 2
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994