Most Popular Articles
Denmark Radio Selects Arbitron PPM
New York - Jun 25, 2007 - The radio industry in Denmark has selected the Arbitron Portable People Meter (PPM) system as its electronic audience measurement system. The five-year contract was awarded to TNS Gallup, an international licensee to the Arbitron PPM technology.
Beginning in January 2008, a national panel of 750 Danish consumers will be equipped with the Arbitron PPM to collect overnight radio listening data. Danish broadcasters will analyze the ratings at one-minute increments and use the data for commercial sales and for program planning.
The PPM encoding system will also be used by the Danish television industry beginning in the fall of this year to identify the programming sources for the set-top push-button people meters operated by TNS in Denmark. Since 2001, TNS has also used the Arbitron PPM in Singapore to identify the programming sources in set-top push-button people meters.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment