Beasley Builds Anew in Las Vegas


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When a licensee obtains new stations in a market, it can sometimes take months or years to integrate the various operations from multiple facilities into a single, combined operation. This was the case with the Beasley Broadcast stations in Las Vegas. After several acquisitions, Beasley had five stations operating from three different facilities around the area.

Two of the facilities were on East Tropicana, and the third was on East Desert Inn Drive. The plan to consolidate all under one roof was established several years ago, and the search began for a suitable location. There were two main criteria: Find a building that was in a safe part of town, and was also higher in elevation to facilitate radio paths.

The studio for Coyote 102.7 is a mirror image of the other air studios.


While Las Vegas appears to be completely flat, there are variations in average terrain in the valley. The area to the west is slightly higher. This area also provided suitable options for being safe after hours.

The Bob 107.9 studio has a slightly different configuration because of the room dimensions. The guest area is to the side instead of to the front of the console.


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