BBM Canada Launches Combined TV and Radio Media Measurement Panel Using PPM
Columbia, MD - Aug 31, 2009 - Arbitron says the world's largest combined panel for television and radio audience measurement is now live in Canada using Arbitron Portable People Meter (PPM) technology. In April 2008 BBM Canada chose the Arbitron/TNS Media Research service to support the multi-media measurement initiative.
PPM technology is now used throughout Canada, replacing the legacy electronic measurement technology for television. It is also replacing BBM Canada's diary service for radio in five markets. Arbitron Portable People Meters are in use around the world across eight commercial media measurement services including the United States, Canada, Belgium, Norway, Denmark, Iceland and Kazakhstan. The PPM technology is also utilized in television audience measurement in Singapore.
BBM Canada is a not-for-profit, member-owned tripartite industry organization that supplies radio and television audience ratings services to Canadian advertisers.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
A cutting-edge radio and TV broadcast media center brings hope and entertainment to a sixth pediatric hospital.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- IP Audio Begins Interoperability Journey
- New Tower Construction Update Mainly for the Birds
- The FCC has been busy since the government shutdown in October 2013.
- Applied Technology: HD Voice
- Field Report: iZotope RX3 Advanced
- Side by Side: Portable Recorders
- New Life for Legacy Equipment
- Do You Remember? Gifts of Holidays Past