Most Popular Articles
Arbitron Creates Cross-Platform Media Measurement Group
Columbia, MD - Sep 30, 2009 - Arbitron has formed a cross-platform media measurement group and the complementary expansion of its executive management team. This group brings together product development, sales and product management to push its Portable People Meter (PPM) technology beyond its traditional radio business.
Pierre Bouvard has been charged with driving Arbitron's cross-platform strategy as executive vice president, cross-platform services. Arbitron plans to capture an integrated view of the modern consumer media experience -- bridging the measurement gap among television, radio, Internet, mobile and placed-based media. Bouvard's team will develop the cross-platform media measurement strategy, define key offerings and take them to the marketplace.
Carol Hanley has been promoted to senior vice president and chief sales officer. As a member of the executive team, Hanley will focus on sales of Arbitron services to radio, agency and advertiser customers.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology
Browse Back Issues[an error occurred while processing this directive]
Also in the August Issue
- Trends in Technology: Work Smarter not Harder
- FCC Tees Up Some Late-Summer Business
- What’s “Next” for Radio?
- Field Report: JBL LSR308
- Tech Tips: How To Be in Two Places at Once