Arbitron Touts PPM Demographic Sample Quality


        Radio on FacebookJoin us on Facebook

New York - Dec 31, 2008 - Arbitron released a summary of sample quality metrics for the December 2008 Portable People Meter (PPM) survey report. On average, across 14 PPM currency markets for the December 2008 survey reports that released Dec. 31 PPM panels:

  • exceed the persons age 6 and older sample target by 8 percent;
  • exceed the persons age 18-54 sample target by 2 percent;
  • exceed the black persons age 6 and older sample target by 6 percent; and
  • exceed the Hispanic persons age 6 and older sample target by 14 percent.

    On average, in the eight PPM markets that qualify for Spanish-language weighting, the PPM panels exceed the Hispanic Spanish-Dominant sample targets by 38 percent; and exceed the English-Dominant sample targets by 9 percent.

    Among the persons age 18-34 demographic, the average performance across the 14 markets is 93 percent of the sample target. By race/ethnicity, black persons age 18-34 averaged 92 percent of target and Hispanic persons age 18-34 averaged 101 percent of target.

    In-tab rate for persons 6+ across the 14 PPM-currency markets for the December 2008 PPM survey reports averaged 79 percent, which is 4 percentage points higher than the benchmark of 75 percent.

    Details of the report are posted at the Arbitron website.

    Given the pressure that Arbitron is receiving from minority groups, this data shows well for the survey company, although it is unlikely that this will appease the minority groups in their arguments.



  • Acceptable Use Policy
    blog comments powered by Disqus

    [an error occurred while processing this directive]

    Today in Radio History

    Milestones From Radio's Past

    The history of radio broadcasting extends beyond the work of a few famous inventors.

    EAS Information More on EAS

    NWS XML/Atom Feed for CAP Messages

    The feed provides feeds for all US states and territories.

    Wallpaper Calendar

    Radio 2014 Calendar Wallpaper

    Need a calendar for your computer desktop? Use one of ours.

    The Wire

    A virtual press conference

    Information from manufacturers and associations about industry news, products, technology and business announcements.

    Join Us Facebook Twitter YouTube LinkedIn
    Radio magazine cover

    Current Issue

    Northern Community Radio Expands: An Engineer's Perspective

    When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers

    Browse Back Issues

    [an error occurred while processing this directive]