Arbitron, Maryland Attorney General Reach PPM Agreement
Baltimore and Columbia, MD - Feb 06, 2009 - Maryland Attorney General Douglas F. Gansler and Arbitron reached an agreement for Arbitron to modify its method of gathering PPM survey data for the Washington, DC, and Baltimore markets. Under the agreement, Arbitron will take several steps to more reliably represent all segments of radio listeners, particularly younger and minority listeners, including:
Attorney General Gansler had concerns that the initial rollout of Arbitron's PPM technology posed a serious risk that certain groups of minority listeners could be undercounted, "imperiling the financial viability of minority radio stations whose ad revenues depend on the size of their rated audience."
The National Association of Black Owned Broadcasters and the Spanish Radio Association issued statements praising the Attorney General for his action, calling it a civil rights issue.
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