Most Popular Articles
Arbitron, Entercom Sign Multi-year PPM Agreement
New York - Jan 23, 2008 - Entercom Communications has signed a multi-year contract for Arbitron Portable People Meter radio ratings services. The agreement takes effect as the new audience ratings technology is commercialized in each of 14 markets encompassed in Arbitron's current PPM rollout plan: Austin, TX; Boston; Denver; Greensboro-Winston Salem-High Point, NC; Indianapolis; Kansas City, MO; Memphis, TN; Milwaukee, WI; Norfolk, PA; Portland, OR; Providence, RI; Sacramento, CA; San Francisco and Seattle.
The agreement covers all 64 stations owned by Entercom in the radio markets scheduled to convert to PPM measurement by the end of 2010. Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When building its new broadcast production vehicle, MRN applied lessons learned from the past.
Browse Back Issues[an error occurred while processing this directive]
Also in the April Issue
- Update on Transmitters
- On-air Missteps to Avoid
- Tower Lease Renegotiation
- New Products
- Applied Technology: Streaming with the MPEG HE-AAC Audio Codec
- Side by Side: Studio Furniture
- Practical Use: Circulators and Isolators