Reaching Millennials

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Avoiding bureaucracy, is a completely student-run radio station at Savannah College of Art and Design.

Avoiding bureaucracy, is a completely student-run radio station at Savannah College of Art and Design.

Don't be afraid to innovate too soon: Part of the charm and the challenge of appealing to Millennials through new media technology is the constant search for what is going to be the next big thing on the Internet. Five years ago, Internet radio was scoffed at, but today stations like have become something to emulate. Don't let your organization or any other factors hold you back from participating in the new tools that come along. The Millennial generation has shown no sign of slowing their acceptance of new technology, so organizations that want to appeal to them have to keep up their technological presence.

Empower Millennials: Probably one of the most common themes in Millennial research is the generation's need to find purpose. Part of this is feeling important or being needed in an organization. A combination of teamwork and individual accountability gives them a sense that the work they are doing matters, and they should continue doing it. This is a generation that does not respond well to micromanagement and wants to be able to learn from its own mistakes. Over-supervision of Millennials will lead to disdain and distrust, and will create a bad name for yourself or your organization among the generation. The most successful Millennial-based organizations (such as and Generation PRX) are almost completely controlled by this generation, and they are doing well in this system.

The overwhelming nature of keeping up with Millennials may seem like a drawback — the endless amount of websites, software programs and technologies may never all be kept up with. What is important is to stay up to date with the specific technologies that Millennials value. If you can keep up with Facebook, Youtube, and PRX, then you will be able to gain a higher respect among Millennial audiences. And gaining a respect among this audience is key to your organization thriving, because they are the people who will be signing the checks in the future.

Terrell is a freelance writer currently based in Prague.

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