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2009 Salary Survey
On Aug. 25, 2009, Penton Media e-mailed invitations to participate in an online survey to a total of 3,583 subscribers of Radio selected on an nth name basis from the category “Radio Station/Network.” To encourage prompt response and increase the response rate overall, the following marketing research techniques were used: A drawing was held for one of four $50 Amazon.com gift certificates. A link was included on the invitation to route respondents directly to the questionnaire. The magazine name was used on the invitation to tie the study effort to Radio magazine. A follow-up e-mail was sent to non-respondents on Sept. 2, 2009.
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