Most Popular Articles
Managing Audio Assets
How to improve the workflow around your studio
Radio is audio. All the equipment, the sales efforts, the personalities, the office operations and the programming choices combine to create the overall brand and product, but the product itself is audio. While stations and networks take heroic efforts to create this audio, many stations are not fully protecting or managing these assets once they exist.
Most station operations (if not all) are now computer-based. This is an advantage in managing the data we use to create our on-air products. But a final audio product is often composed of many individual elements. For in-house productions, the quantity of ingredients can be significant.
What defines a station's audio assets? Obviously the music being played on the air is an asset (and likely the most extensive). This asset is created when the audio file is imported into the audio playback system.
A station's commercial or underwriting library is an asset. When created in-house, these can be quite extensive works with many individual elements taken from other in-house assets.
Sound effects and theme music libraries are most often purchased, but can also be created in-house. With loop libraries, custom music beds are easy to create even by non-musicians.
Once a program is created or aired, the final version is a new asset. Logging systems have made it easier to capture and save live programs, and many offer the ability to save a very high quality version for a short period to create promos and best-ofs and another version in a compressed format to accommodate long-term storage without requiring extensive amounts of storage capacity.
- continued on page 2
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment