Ibiquity Offers Promotional Radios to Stations

Sep 22, 2006 9:30 AM

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Dallas - Sep 21, 2006 - NAB Radio Show - HD Radio broadcasters across the country will begin new promotions this winter by giving away thousands of new radios. The HD Radio receivers span three product categories, highlighted by a connector that quickly upgrades listeners’ current car radios to receive all HD Radio programming. In addition, a tabletop radio and component tuner for home audio systems will be made available, providing broadcasters with the ability to appeal to a range of market segments. Ibiquity Digital is making these products available to HD Radio stations at $99 or more.

Robert Struble, president and CEO of Ibiquity Digital, said, "This is a unique opportunity to accelerate consumer adoption of the technology, build listenership and grow stations' ROI." Ibiquity expects to see a proliferation of creative promotions across the country that leverage these products over the next six months.

Broadcasters can order new radios at the exclusive, broadcast-promotion prices by visiting www.ibiquity.com. The three products are:

• A car connect adaptor from Directed Electronics. MSRP is $199.
• A tabletop unit from Directed Electronics. This three-piece tabletop radio offers two detached stereo speakers in a compact frame. External AM and FM antennas are provided. MSRP is $249.
• HDT-1 Tuner from Sangean . This is a component receiver for home use. MSRP is $299.

Radios will ship from their manufacturers directly to stations with expected delivery at the beginning of December.

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