Digital Radio Update - Oct 20, 2010
HD Radio on tap at IEEE Broadcast Symposium, DRM+ trials in Sri Lanka and Italy, Pandora woos advertisers, DAB+ offers more Down Under and NAB checks out Diveemo.
Representatives from the FCC as well as wireless and broadcast industries will discuss the potential impact of mobile broadband on Thursday.
Digital Radio Mondiale suggests that interest in DRM+ may be picking up.
As an example, MillerCoors suggests that Web-based ad delivery makes it possible to deliver their spots to a 21 and over crowd only - something that's virtually impossible with satellite or terrestrial radio.
Some of the offerings reflect DAB+ technology's dynamic channel management capability within a given multiplex.
IBOC Across America
There are 129 stations in The Sunshine State broadcasting 227 HD Radio channels.
Diveemo uses DRM 30's ancillary data capacity to carry a 176 x 146px color video signal at 8fps , thanks to MPEG 4 AVC video and HE-AACv 2 audio compression technology.
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