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UK Radio Analyst Spins Government Report on Digital Radio
When the British communication regulatory authority Ofcom recently issued its first annual review of the state of digital radio in the UK, many in the radio industry there applauded.
But not everyone is taking the Ofcom Digital Radio Progress Report at face value. Among the pundits taking exception to some of its conclusions is UK radio specialist and blogger Grant Goddard, who has released his own take on the data provided in the Ofcom document. Entitled The First Annual Not "The Ofcom Digital Radio Progress Report" Report, Goddard's analysis uses current industry and consumer data to turn some of Ofcom's optimistic projections for digital radio's growth upside down.
Among the points with which Goddard differs from Ofcom:
While Goddard's critique of Ofcom concerns what he perceives as inaccuracies in their reporting, he's not alone in critiquing DAB as its been implemented in the UK, and those who oppose its universal adoption due to its outdated coding technology and high operating costs are likely to seize upon it to support their own arguments.
Ofcom indirectly responded to Goddard's critique in a recent edition of Media Week.
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