Most Popular Articles
Sirius Tools for February Launch
CES, Las Vegas - Jan 7, 2002 - Sirius Satellite Radio announced the next phase of its market rollout, beginning February 14 and culminating in nationwide service during the third quarter. At a news conference hosted by Sirius President and CEO Joseph P. Clayton at the 2002 International Consumer Electronics Show, the company discussed its upcoming service launch and new programming lineup, unveiled details of its new Dodge NASCAR Racing team sponsorship, highlighted a new management team and debuted the new Sirius website.
Clayton announced Sirius' three-phase service rollout strategy, culminating in service offered nationwide beginning in July:
Sirius announced it has joined the Evernham Motorsports/Ultra Motorsports Dodge racing team, part of the NASCAR Winston Cup Series. Sirius will be the primary sponsor of the No. 7 Sirius Satellite Radio Dodge Intrepid R/T, driven by Casey Atwood.
As part of a strong focus on sales and marketing, Clayton introduced a number of industry veterans joining Sirius. The new executives, with deep ties to the consumer electronics industry, will be part of the company's sales and marketing organization and will collectively be responsible for sales, marketing, distribution, merchandising and strategic planning for retail. The group will report to Guy Johnson, Sirius' new executive VP of sales and marketing. The new executives have all participated in the rollout and success of numerous consumer electronics products, including the development and launch of DIRECTV satellite television.
As part of its launch program, Sirius announced a unique consumer and retail experience, the "Rhythm of the Road Tour." This mobile demo tour features a custom-built 65-foot giant ferris wheel dubbed the "Wheel of Sound," which is equipped with eight Sirius-ready musical theme cars for consumers to ride in and listen to Sirius' service. The tour also features specially designed trailer trucks that open up into listening kiosks for consumers, a stage for local musicians and a DJ booth that will play the Sirius service live at each location. Consumers can also listen to Sirius' service in any one of a variety of demo vehicles, including the No. 7 Sirius Satellite Radio Dodge Intrepid R/T, a BMW X5, Ford Mustang and Dodge Ram Quad Cab.
Fianlly, Sirius unveiled its new channel lineup, including 60 original music channels, all commercial-free, in almost every musical genre, from rap to reggae, classical to country, new rock to hard rock, as well as HITS channels playing all the top hit songs in pop, rock, country, R&B, rap and dance, virtually on demand. Rounding out its lineup, Sirius will broadcast 40 world-class channels of the best variety of sports, news, talk and entertainment through partnerships with world-class providers, including ESPN, ABC News, CNN Headline News, E! Entertainment Television, The Discovery Channel, A&E, and more.
The redesigned Sirius web site offers live streaming of Sirius' 60 commercial-free music channels and will serve as an interactive, online complement to Sirius' broadcast programming. On the new site, visitors will be able to sign up and become Sirius Insiders for access to exclusive content, including behind-the-scenes interviews with artists.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Cumulus builds a new campus in Nashville to house its NASH family of brands
Browse Back Issues[an error occurred while processing this directive]
Also in the October Issue
- Trends in Technology: Alternate Transmitter Sites
- Tell City Waiver Denied
- 2014 Radio magazine Salary Survey
- Field Report: Steinberg UR44
- Repurposing Older Equipment