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Pure Gets First "Tick Mark" for Digital Radios
London - June 11, 2014 - Pure is the first manufacturer to receive the Digital Radio "tick mark" for its digital radio products. All its currently shipping radios for the home and car, including the Evoke and Highway in-car digital radio range, have been approved to carry the tick mark, which has been devised to give consumers confidence that they are purchasing a radio that is future ready.
Digital Radio UK, which manages the Digital Radio tick mark scheme at the request of the Department of Culture, Media and Sport, has granted the Digital Radio tick mark to Pure.
Manufacturers whose products meet the Government-approved minimum receiver specifications can apply to Digital Radio UK for product approval. To be granted approval, radio receivers must meet specified performance standards relating to:
There is no obligation for receivers sold in the UK to be digital radio tick mark compliant, but experience shows that consumers welcome the reassurance that the tick mark provides. The scheme is being introduced for domestic and in-car radios as well as in-vehicle digital radio installers, and will be communicated to consumers from later this year.
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