Ibiquity Looking to Amp HD Conversions with New Price and Payment Options
Ibiquity Looking to Amp HD Conversions with New Price and Payment Options Over the last year, IBOC technology developer Ibiquity Digital has substantially improved the consumer end of the digital radio equation through improvements in HD Radio receiver selection, personal portability and price points. At the same time, however, yet another sticking point in the supply-side of HD Radio's adoption process materialized: After adoption by roughly 2,000 broadcast outlets nationwide, the pace of new HD Radio station conversions has slowed to a relative trickle. Although much of the blame for the slackening place can be attributed to an industry-wide economic downturn so severe that even the largest radio groups were haunted by the specter of bankruptcy, a modest upturn in revenues in first quarter 2010 could set the stage for more commitment to IBOC digital from broadcasters.
In an attempt to thaw the pipeline and expand the HD Radio content horizon for consumers, iBiquity has announced its launch of a new a new pricing plan that includes reduced license fees and expanded payment options designed to "simplify radio broadcasters' migration to digital."
The new pricing model offers broadcasters three different options. Stations can pay a one-time license fee to broadcast digitally on their main channel, electing one of the following options:
While the new plan does not affect other parts of the HD license fee structure, such as additional per-channel fees for multicast channels, it does represent a substantial up-front savings over iBiquity's previous licensing price points.
Whether this latest incentive coupled with a mild recovery will be enough to motivate the next tier of broadcasters to make an investment in IBOC is yet to be seen, but the 2010 NAB Show, now just eight weeks off, is certain to provide a bellwether.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
A cutting-edge radio and TV broadcast media center brings hope and entertainment to a sixth pediatric hospital.
Browse Back Issues[an error occurred while processing this directive]
Also in the December Issue
- IP Audio Begins Interoperability Journey
- New Tower Construction Update Mainly for the Birds
- The FCC has been busy since the government shutdown in October 2013.
- Applied Technology: HD Voice
- Field Report: iZotope RX3 Advanced
- Side by Side: Portable Recorders
- New Life for Legacy Equipment
- Do You Remember? Gifts of Holidays Past