Most Popular Articles
HD Radio Gets High Mark in J.D. Power Emerging Technologies Study
Westlake Village, CA - Apr 26, 2012 - J.D. Power and Associates released its 2012 U.S. Automotive Emerging Technologies Study, and it provides some interesting results with respect to HD Radio. The study measures vehicle owner interest and purchase intent for emerging automotive technologies, both before and after market price is revealed. The top-five considered technologies, based on vehicle owners who indicate that they "definitely" or "probably" would purchase in their next vehicle both pre-price and at market price, are shown below.
"Pre-price" interest in the following technologies:
|Light emitting diode (LED) headlights||70 percent|
|Natural language voice-activation||69 percent|
|Next-generation heads-up display||69 percent|
|Wireless connectivity system||68 percent|
|Remote vehicle diagnostics||65 percent|
"At market" (price-points specified) interest:
|HD Radio (at $100)||52 percent|
|Enhanced collision mitigation system (at $750)||46 percent|
|Wireless connectivity system (at $300)||45 percent|
|Surround-view rear-vision camera (at $550)||44 percent|
|Personal assistance safety services (at $15/month)||41 percent|
Not unexpectedly, purchase interest declines across all features when a price is introduced.
The 2012 U.S. Automotive Emerging Technologies Study is based on responses from more than 17,400 vehicle owners. The study was fielded in March 2012.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging