Most Popular Articles
Unique Sports Content Turns up on HD Radio Multicasts
While some HD Radio FMs struggle with the additional cost of programming their multicast channels with music formats, others are coming up with innovative sports radio content at low/no cost.
In Pittsburgh, the Penguins NHL franchise has found a full-time radio home on WXDX FM's HD 2 channel. Described as a joint effort by the team and their Clear Channel-owned flagship station, the new daily program stream will start with "Daily Players' Playlist," from 9 - 9:30 a.m., featuring Penguins' players favorite songs, followed by "Penguins Live" until noon each weekday during the season. "NHL Live" from New York will fill the noon to 2 p.m. slot, when radio sports personality Mark Madden finishes up with a hour of exclusive Penguins and NHL-themed content until 3 p.m. The 6-hour-long block will repeat twice each day, and the new product will also stream on the Web.
Meanwhile, Entercom's WWL FM in New Orleans is leveraging both its analog and HD 1 program channels to offer die-hard Saints football fans three choices of delay time on game broadcasts originating from sister station and NFL flagship WWL-AM. The choice of delay includes:
Then there's "At The Track Radio," featured on CBS' WUSN HD3 in Chicago. Focusing exclusively on all motor sports programming, this multicast channel is programmed through as a "strong relationship with Chicagoland Speedway and the MRN (Motorsports Radio Network)."
Niche programming? Definitely. The start of a trend away from music on multicast channels? Stay tuned.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology
Browse Back Issues[an error occurred while processing this directive]
Also in the August Issue
- Trends in Technology: Work Smarter not Harder
- FCC Tees Up Some Late-Summer Business
- What’s “Next” for Radio?
- Field Report: JBL LSR308
- Tech Tips: How To Be in Two Places at Once