To suceed, an EPG must appear as a coordinated service. Its power will come from the collective information it provides about all stations in a market. The EPG service for HD Radio stations can be a rising tide that lifts all radio broadcasters, giving a new face to an old medium, at a time when it can use a good competitive boost.

The author recognizes other members of the project team: David Maxson, Broadcast Signal Lab; Skip Pizzi, EPG consultant to BIA; and Adrian Cross, Unique Interactive. David Layer of the NAB is the NAB Fastroad HD Radio EPG program manager.

Ducey is the chief strategy officer for BIA Advisory Services.

Links
www.nabfastroad.org
www.bia.com