The Electronic Program Guide

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To suceed, an EPG must appear as a coordinated service. Its power will come from the collective information it provides about all stations in a market. The EPG service for HD Radio stations can be a rising tide that lifts all radio broadcasters, giving a new face to an old medium, at a time when it can use a good competitive boost.

The author recognizes other members of the project team: David Maxson, Broadcast Signal Lab; Skip Pizzi, EPG consultant to BIA; and Adrian Cross, Unique Interactive. David Layer of the NAB is the NAB Fastroad HD Radio EPG program manager.

Ducey is the chief strategy officer for BIA Advisory Services.


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