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MSN Direct Taps Clear Channel for HD Radio Delivery
Las Vegas - CES - Jan 8, 2007 - Microsoft and Clear Channel Radio have executed a collaborative agreement to build a nationwide data delivery service using HD Radio technology, providing personalized and localized content to a variety of HD Radio receivers. This initiative will be branded MSN Direct HD, an extension of Microsoft's existing MSN Direct service, which currently transmits a variety of information including traffic, weather, movie times, sports and stocks to Smart Watches, weather stations, GPS navigation devices and small home appliances. Field tests of the data delivery service will be conducted with the support of Ibiquity Digital.
The expansion of MSN Direct to HD Radio is part of Microsoft's Smart Personal Objects Technology (SPOT) initiative. Beginning immediately, the companies will introduce opportunities for consumer electronics companies and automotive manufacturers to offer MSN Direct content in the HD Radio format on their devices in 2008.
Clear Channel Radio offers HD Radio broadcasts on more than 340 of its radio stations.
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