iBiquity's Struble Extols Internet's Value as Digital Radio's "Back-Channel"
According to Robert Struble, CEO of iBiquity Digital, the current convergence of Internet-connected mobile media technologies in wireless personal and automotive platforms represents a best-of-times/worst-of-times scenario for radio.
Holding forth in a recently published column on his company's website, Struble opines that radio cannot survive in a digitally connected world unless it provides the kind of interactivity consumers have come to expect from other platforms such as tablets and smartphones.
Struble goes on to say that HD Radio can provide radio stations that interactivity, using a variety of applications such as current HD Radio iTunes Tagging and traffic apps. By harnessing HD Radio's ancillary data capacity as a one-to-many downlink, synched consumer wireless devices can then act individual data backhauls.
These latest musings form senior leadership represent a significant shift in how iBiquity intends to market its technology to the majority of broadcasters who have yet to make an investment in IBOC. Yet even as the emphasis moves from multi-channel content to the development of new apps and business models, doubts among cash-strapped broadcasters still looking for an obvious ROI may linger.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Staying on-air is priority #1, but 100 percent redundancy comes at a cost.
Browse Back Issues[an error occurred while processing this directive]
Also in the November Issue
- Music is Everywhere at WTMD
- FCC Looks to Update RF Exposure Rules
- Government Shutdown Causes FCC Delays
- Applied Technology: Wheatstone baseband192
- Side by Side: Video Cameras
- Exploring More from Google Earth
- The History of W9BSP