New HD Radio Alliance Campaign Lifts Off in June 2009


        Radio on FacebookJoin us on Facebook
HD Radio

The latest iteration of an ongoing promotional campaign designed to boost consumer interest in HD Radio technology is slated to launch June 29, 2009, says a press release from the HD Radio Alliance.

The creative center point of this latest blitz is a fictional character named Jean Luc Tuner, described as a "soon to be infamous radio airwave explorer, discovering the beauty of upgrading to HD Radio technology -- more stations for free!" The humor/information theme spots will continue to use the current tagline: "If you don't have an HD Radio, you're not hearing HD Radio," which seeks to reduce widespread consumer misperception about the nature of HD Radio.

The spots will run through Sept. 25, on 600 stations belonging to 10 U.S. radio groups, all of which are members of the HD Radio Alliance.

Plans call for the spots to begin promoting portable/personal HD receivers as the new Microsoft Zune and a new dedicated HD Radio portable receiver reach the market this fall.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

Northern Community Radio Expands: An Engineer's Perspective

When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers

Browse Back Issues

[an error occurred while processing this directive]