Most Popular Articles
New HD Radio Alliance Campaign Lifts Off in June 2009
The latest iteration of an ongoing promotional campaign designed to boost consumer interest in HD Radio technology is slated to launch June 29, 2009, says a press release from the HD Radio Alliance.
The creative center point of this latest blitz is a fictional character named Jean Luc Tuner, described as a "soon to be infamous radio airwave explorer, discovering the beauty of upgrading to HD Radio technology -- more stations for free!" The humor/information theme spots will continue to use the current tagline: "If you don't have an HD Radio, you're not hearing HD Radio," which seeks to reduce widespread consumer misperception about the nature of HD Radio.
The spots will run through Sept. 25, on 600 stations belonging to 10 U.S. radio groups, all of which are members of the HD Radio Alliance.
Plans call for the spots to begin promoting portable/personal HD receivers as the new Microsoft Zune and a new dedicated HD Radio portable receiver reach the market this fall.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Minneapolis Public Schools upgrades their aging equipment with new Audio over IP technology
Browse Back Issues[an error occurred while processing this directive]
Also in the August Issue
- Trends in Technology: Work Smarter not Harder
- FCC Tees Up Some Late-Summer Business
- What’s “Next” for Radio?
- Field Report: JBL LSR308
- Tech Tips: How To Be in Two Places at Once