Most Popular Articles
HD Radio Alliance Dubs IBOC Digital a "Good Deal More..."
The HD Radio Alliance, preeminent promoter of digital radio via donated spots on hundreds of U.S. radio outlets owned by it membership, has taken the wraps off its latest marketing theme. Taking its cue from the economic downturn and freshly frugal consumers, the emphasis has shifted to more content and convenience with no fees.
An Alliance press frames it this way: "HD Radio is a good investment especially in this challenging economy. Consumers get more stations without incurring any additional monthly costs like their cell phone, Internet connection or satellite radio -- and that is really important at a time when consumers are tired of paying monthly fees or memberships for entertainment.
"HD Radio -- especially in this economy -- is a great entertainment value. When the listener buys a new HD Radio (and upgrades one of the many radios in their home, their car or their office) they get 'a good deal more'. Listeners get their favorite AM stations, FM stations and the new HD multi-cast stations, all this with their purchase of an HD Radio and no additional monthly fees."
The new spots have already begun running and will continue throughout the first quarter of the year.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging