HD Radio Review at CES 2011

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CE Products

Insignia has announced the NS-IPHDR1, the first HD Radio-enabled "built for iPad" docking system. The product also features iTunes tagging, the service developed with Apple and radio broadcasters that enables consumers to tag songs for later preview and purchase on iTunes. iTunes tagging has now been implemented across many product categories since the initial launch on docking speaker systems.

AV receiver manufacturers Denon, Marantz and Yamaha continue to expand their HD Radio technology-equipped line-ups. New models range in price from $300 to $2,000. The offerings join a wide array of more than 35 HD Radio-equipped models from 14 major brands including ADA, Anthem, Auvio, DaySequerra, Denon, Insignia, Integra, Marantz, McIntosh, Niles, Onkyo, Sangean, Sony and Yamaha.

HD Radio Alliance

The HD Radio Alliance and iBiquity will develop and implement a wide range of marketing and promotional programs in support of HD Radio technology products during calendar year 2011. The Alliance reports that mass media, public relations, viral initiatives, CE retail support programs, auto dealer support programs, retail training programs, radio broadcast station promotions and trade show participation will be utilized. The Alliance predicts that these programs are expected to deliver more than $120 million in market value in support of HD Radio enabled products during the year.

The backbone of the consumer marketing programs will again be nationwide radio campaigns managed by the HD Radio Alliance with support from it more than 650 member stations.

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