Most Popular Articles
Comscore Survey: Consumers Want HD Radio in Mobile Phones
Las Vegas - CTIA - Mar 23, 2010 - Ibiquity Digital unveiled the results of a recent Comscore study that shows consumers are interested and willing to pay a premium for HD Radio technology as a handset feature.
Bob Struble, president and CEO of iBiquity, has been touting the efficiency of terrestrial broadcasting with its one-to-many method. Struble said, "With social media and other bandwidth-intensive applications proliferating over mobile phones, the strain on the mobile network is enormous, causing slower download rates and a frustrating consumer experience. Adding HD Radio technology into mobile handsets helps reduce the usage overload on the network, which enables consumers to do more -- faster -- with their mobile devices."
Ibiquity also says HD Radio technology will also drive new revenue streams and business opportunities for carriers and radio broadcasters. Through synchronized audio billboards, marketing tools like Info Plus that link directly to specific information about products and services and closed-loop e-commerce, the HD Radio channel can support banner ads; call-to-action phone numbers and URLs; enhanced audio advertising; promotional e-mails, short message services (SMS); and coupons.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
Read each issue online in our Digital Edition Format in your Web browser.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
Browse Back Issues[an error occurred while processing this directive]
Also in the January Issue
- Trends in Technology: AES-X210, The "Missing Piece" of AES67?
- FCC Proposes Online Publc File Rules for Radio
- RF Engineering: Licensing AM Stations Using Method of Moments
- Field Report: Zoom H6