Las Vegas - CES - Jan 7, 2007 - BMW has become the first automotive firm to offer a factory-installed digital HD Radio receiver as an option across its entire 2007 product line. This option will be available in the spring on all 2007 3, 5, 6 and 7 Series models, as well as X3, X5 and Z4. The HD Radio option will have a suggested retail price of $500.

In the fall of 2005, the company announced the first OEM availability of HD Radio technology in its 2006 7 and 6 Series models. In June 2006, the company announced that HD Radio receivers would be offered in its 2007 5 Series models and last month it announced the first factory-installed multicast capable HD Radio receiver in the new 2007 3 Series convertible.