Most Popular Articles
Beasley Adds Quu Advertiser Experience to Stations
Naples, FL, and Seattle - Sep 12, 2011 - Quu is unveiling technology that enables radio advertisers to extend their reach - visually - to radio listeners that have RDS and/or HD Radio-equipped radios. Quu is showing the technology at the 2011 Radio Show this week.
Developed in collaboration with Jump2Go, the technology allows listeners to view cover art on compatible HD Radio-equipped radios while listening to a song, and listeners will be able to see advertiser images and messages. Messages will appear on RDS-equipped radios as well. For this purpose, Quu has created a content management system that gives radio stations the flexibility of rotating promos during music, jock talk or ad time, as they see fit.
Beasley Broadcast Group will be the first radio company to integrate the Advertiser Experience. In June 2011 Beasley began the process of placing Quu's suite of interactive content and technology solutions on Beasley's radio stations. Additionally, the company became a minority investor in Quu.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
When Northern Community Radio set out to build a new community radio station in rural northern Minnesota 38 years ago, naysayers said that it would be broadcasting “only to a bunch of gophers
Browse Back Issues[an error occurred while processing this directive]
Also in the July Issue
- Trends in Technology: Robust IP STL
- LPFM on The March
- RF Engineering: Modern Modulation Techniques
- Field Report: Tascam TH-2000 Headphones
- Battery Maintenance: Testing and Charging