Beasley Adds Quu Advertiser Experience to Stations


        Radio on FacebookJoin us on Facebook

Naples, FL, and Seattle - Sep 12, 2011 - Quu is unveiling technology that enables radio advertisers to extend their reach - visually - to radio listeners that have RDS and/or HD Radio-equipped radios. Quu is showing the technology at the 2011 Radio Show this week.

Developed in collaboration with Jump2Go, the technology allows listeners to view cover art on compatible HD Radio-equipped radios while listening to a song, and listeners will be able to see advertiser images and messages. Messages will appear on RDS-equipped radios as well. For this purpose, Quu has created a content management system that gives radio stations the flexibility of rotating promos during music, jock talk or ad time, as they see fit.

Beasley Broadcast Group will be the first radio company to integrate the Advertiser Experience. In June 2011 Beasley began the process of placing Quu's suite of interactive content and technology solutions on Beasley's radio stations. Additionally, the company became a minority investor in Quu.




Acceptable Use Policy
blog comments powered by Disqus

[an error occurred while processing this directive]

Today in Radio History

Milestones From Radio's Past

The history of radio broadcasting extends beyond the work of a few famous inventors.

EAS Information More on EAS

NWS XML/Atom Feed for CAP Messages

The feed provides feeds for all US states and territories.

Wallpaper Calendar

Radio 2014 Calendar Wallpaper

Need a calendar for your computer desktop? Use one of ours.

The Wire

A virtual press conference

Information from manufacturers and associations about industry news, products, technology and business announcements.

Join Us Facebook Twitter YouTube LinkedIn
Radio magazine cover

Current Issue

The Motor Racing Network Takes to the Road

When building its new broadcast production vehicle, MRN applied lessons learned from the past.

Browse Back Issues

[an error occurred while processing this directive]