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EMF Partners with TagStation and NextRadio
July 2, 2014 – Educational Media Foundation (EMF), owner of the nation’s leading contemporary Christian brands K-LOVE and Air1, will begin using TagStation data services to deliver interactive content to NextRadio-enabled FM smartphones. The move will give its over 21 million weekly listeners an even better way to connect with their favorite stations.
NextRadio is a smartphone app that connects over-the-air FM broadcasts with the internet to give users an enhanced radio listening experience including album art, program information, and station feedback with the touch of a button. Other available points of interaction using a smartphone’s built-in features include calendaring, find nearby, text messaging, visit website, and more. The NextRadio app is currently available for use with 16 different types of smartphones on the Sprint Network, including the HTC One M8 smartphone that works on all major wireless carrier networks.
TagStation is the cloud-based data service that allows radio stations to synchronize their audio radio broadcasts with images, interactive touch points and other data to create visual displays of album art, advertising and other interactive features on the NextRadio app
EMF joins a unified radio industry effort to provide a consistent presentation of broadcast radio on the smartphone with visual displays and interactivity that puts it on par with what today’s music lovers expect on connected devices, elevating the over-the-air radio listening experience to something truly immersive. With so many music-listening options available, broadcast radio is seizing this opportunity to surpass expectations.
By adding mobile interactivity to its 390 main FM signals, EMF joins an impressive list of major radio groups who see the innovation of FM-enabled smartphones as an efficient way to reach their listeners on the devices they carry every day. The K-LOVE and Air1 set-up processes are complete, and they have begun delivering enhanced visual content, giving their positive message even more reach and depth to audiences across the United States.
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