New HDRadio.com Debuts
Hdradio.com, the official website of the HD Digital Radio Alliance, has a new look.
The Alliance, an industry consortium actively engaged and invested in the promotion of HD Radio technology, launched the site roughly five years ago in an attempt to increase public awareness and spur sales of compatible receivers. But marketing strategies have shifted significantly during that time, and the site's re-launch, which went public on March 28, reflects an increased emphasis on user-friendly content and social media marketing.
Diane Warren, president of operations for the Alliance, says the changes are research-based and center on consumer desires to have a one-stop shop that provides ready access to station listings and detailed multicast channel format information, as well as product information and purchase points. To that end, dedicated search tools are now provided for both.
Warren noted that the new site also aims to build a better understanding of how HD Radio technology works, and the added functionality and feature set it offers consumers.
Acceptable Use Policy blog comments powered by Disqus
[an error occurred while processing this directive]
Today in Radio History
The history of radio broadcasting extends beyond the work of a few famous inventors.
EAS Information More on EAS
The feed provides feeds for all US states and territories.
Need a calendar for your computer desktop? Use one of ours.
Information from manufacturers and associations about industry news, products, technology and business announcements.
This high-visibility and high-traffic area got the full acoustic treatment.
Browse Back Issues[an error occurred while processing this directive]
Also in the May Issue
- Remote Access and Site Connectivity: Wireless
- Standards of FM Allocation and Interference
- Side by Side: Mic Processors
- Field Report: Deva Broadcast DB4004
- Field Report: APT WorldCast Systems Horizon NextGen
- New Products
- 20 Years of Radio magazine: May 1994