CRA Reports on DAB+ Adoption Down Under
Commercial Radio Australia (CRA) has released its first official report on DAB+ adoption in that country since the technology launched early last year, with the new service seemingly beating (or at least meeting) expectations.
The study combines Nielsen radio survey data with consumer perception data from the Hoop Group and retail electronics sales figures from GfK to paint a comprehensive picture of how consumers took to digital radio during its first six months (June 2009 - January 2010).
Among the more interesting points in the report:
The report concludes with several recommendations:
Commenting on the report's release, CRA Chief Executive Joan Warner said her organization's members were very pleased with the data, noting that progress during the first six months exceeded expectations.
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