CRA: DAB+ Listening up Down Under

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Estimates of the number of people listening to DAB+ radios in Australia are up significantly over the last year. At least that's the interpretation of the folks at Commercial Radio Australia (CRA), which released its Digital Radio Industry Report 2011 last week.

Among the report's key findings:

  • Digital radio listening rose in key markets from 3.7 percent (449,000) from Jan. 2010 to 5.6 percent (691,000) in Jan. 2011
  • Across the five urban markets currently offering DAB+, there are now roughly 406,000 receivers in those markets
  • Across those same markets, nearly 700, 000 person report some DAB+ listening in a given week

    Although those numbers won't raise eyebrows among U.S. readers, they become more significant if one considers that Australia's total current population is only about 22.6 million.

    Commercial Radio Australia CEO Joan Warner notes that while her organization is generally pleased with the latest data, much work remains in the near term to increase retail availability and variety of receivers, build urban listening numbers, and implement regional DAB+ network rollouts.

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