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CRA: DAB+ Listening up Down Under
Estimates of the number of people listening to DAB+ radios in Australia are up significantly over the last year. At least that's the interpretation of the folks at Commercial Radio Australia (CRA), which released its Digital Radio Industry Report 2011 last week.
Among the report's key findings:
Although those numbers won't raise eyebrows among U.S. readers, they become more significant if one considers that Australia's total current population is only about 22.6 million.
Commercial Radio Australia CEO Joan Warner notes that while her organization is generally pleased with the latest data, much work remains in the near term to increase retail availability and variety of receivers, build urban listening numbers, and implement regional DAB+ network rollouts.
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